Bridging the Power Gap: Energy Solutions for Powering Africa’s Future

Research by Brand Africa (www.brand.africa) has revealed that over the past 15 years, while 64% of Africans claim to believe in their continent, only 20% of the brands they admire are actually made in Africa. This disconnect is further highlighted by the mere 15% of intra-Africa trade.  However, a new chapter is unfolding with the ratification of the African Continental Free Trade Area (AfCFTA), opening doors for homegrown brands to flourish.Coupled with a renewed global spotlight on African brands, there has never been a better time for companies to capitalize on this momentum. Strong African brands now have the potential to not only drive economic growth but also reshape narratives about the continent.

The Building Sustainable Global African Brands masterclass will equip participants with insights, knowledge and skill and best practices to build compelling, impactful and differentiated global African brands in Africa; as well as a brand-led approach to reshaping the African narrative and perceptions.  

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This session will examine how the growth in wealth and the expanding middle class across Africa can fuel a new model of philanthropy. Isaac will discuss a recently published, groundbreaking report that draws insights from key stakeholders and real-world examples to highlight the primary drivers behind HNWI philanthropy in Africa and the future direction of giving on the continent. A key feature of the report is how governments can catalyze strategic philanthropy through effective tax incentives. Together, we will explore how philanthropy on the continent can be maximized and how it should be structured, measured, and deployed for maximum impact

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Africa’s influence in sports and gaming is on the rise, with exceptional talent reshaping global leagues and innovative gaming startups gaining international attention. This panel will explore scaling Africa’s gaming ecosystem, advancing sports infrastructure, attracting international investment, and the role of technology in connecting African gamers and athletes with global audiences. The discussion will also cover what it will take to foster talent development and empower youth to reach global prominence and position Africa as a global leader in sports and gaming.

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