Breakout 1
|
Workshop
Saturday
|
9:00 am
Aldrich 110

Building Sustainable Global African Brands

Research by Brand Africa (www.brand.africa) has revealed that over the past 15 years, while 64% of Africans claim to believe in their continent, only 20% of the brands they admire are actually made in Africa. This disconnect is further highlighted by the mere 15% of intra-Africa trade.  However, a new chapter is unfolding with the ratification of the African Continental Free Trade Area (AfCFTA), opening doors for homegrown brands to flourish.Coupled with a renewed global spotlight on African brands, there has never been a better time for companies to capitalize on this momentum. Strong African brands now have the potential to not only drive economic growth but also reshape narratives about the continent.

The Building Sustainable Global African Brands masterclass will equip participants with insights, knowledge and skill and best practices to build compelling, impactful and differentiated global African brands in Africa; as well as a brand-led approach to reshaping the African narrative and perceptions.  

Building Sustainable Global African Brands

Research by Brand Africa (www.brand.africa) has revealed that over the past 15 years, while 64% of Africans claim to believe in their continent, only 20% of the brands they admire are actually made in Africa. This disconnect is further highlighted by the mere 15% of intra-Africa trade.  However, a new chapter is unfolding with the ratification of the African Continental Free Trade Area (AfCFTA), opening doors for homegrown brands to flourish.Coupled with a renewed global spotlight on African brands, there has never been a better time for companies to capitalize on this momentum. Strong African brands now have the potential to not only drive economic growth but also reshape narratives about the continent.

The Building Sustainable Global African Brands masterclass will equip participants with insights, knowledge and skill and best practices to build compelling, impactful and differentiated global African brands in Africa; as well as a brand-led approach to reshaping the African narrative and perceptions.  

America/New_York
Feb 15, 2025 9:00 AM
Aldrich 110

Other Sessions

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Lunches
Saturday
|
12:45 pm
Batten Hives 306
In Conversation: Patrick Njoroge
Join a Q&A with Dr. Patrick Njoroge on monetary policy, financial regulation, and Africa’s economy.
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In Conversation: Patrick Njoroge

[Students only] Join us for an exclusive Q&A session with Dr. Patrick Njoroge, former Governor of the Central Bank of Kenya. This is a unique opportunity for students to engage in an open and informal conversation, gaining insights into Dr. Njoroge’s career and his advice for African students preparing to start their careers. Bring your questions and be part of a dynamic discussion!

America/New_York
Feb 15, 2025 12:45 PM
Batten Hives 306
More Info
Breakout 1
Saturday
|
9:00 am
Aldrich 107
Entrepreneurship and Impact: Building sustainable businesses to solve Africa’s most pressing challenges
This panel explores entrepreneurship as a tool for impact, beyond philanthropy, with insights from investors and founders.
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Entrepreneurship and Impact: Building sustainable businesses to solve Africa’s most pressing challenges

For too long, philanthropy and traditional nonprofits have been the primary avenues for empowering communities across Africa. This panel will explore how entrepreneurship can serve as a transformative tool to drive lasting impact without relying on handouts. Bringing together impact investors, entrepreneurs, and VCs, we will discuss strategies to build sustainable, scalable enterprises that transcend borders and create real change across the continent. Attendees will hear firsthand from investors and founders on the trade-offs and synergies between profitability and purpose.

America/New_York
Feb 15, 2025 9:00 AM
Aldrich 107
More Info
Keynotes
Friday
|
4:00 pm
Klarman Auditorium
The Role of Research and Innovation for the Green Revolution in Africa
Hicham El Habti explores how research drives innovation, food security, and sustainable agriculture in Africa.
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The Role of Research and Innovation for the Green Revolution in Africa

From traditional farming to cutting-edge technology, Africa’s agricultural sector is evolving. Hicham El Habti, President of Mohammed
VI Polytechnic University, will share insights on how research institutions are driving sustainable innovation, improving food security,
and bridging the gap between scientific breakthroughs and real-world farming solutions.

America/New_York
Feb 14, 2025 4:00 PM
Klarman Auditorium