Africa’s AI Strategy: Opportunities, Challenges, and the Path Forward

From traditional farming to cutting-edge technology, Africa’s agricultural sector is evolving. Hicham El Habti, President of Mohammed
VI Polytechnic University, will share insights on how research institutions are driving sustainable innovation, improving food security,
and bridging the gap between scientific breakthroughs and real-world farming solutions.

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Research by Brand Africa (www.brand.africa) has revealed that over the past 15 years, while 64% of Africans claim to believe in their continent, only 20% of the brands they admire are actually made in Africa. This disconnect is further highlighted by the mere 15% of intra-Africa trade.  However, a new chapter is unfolding with the ratification of the African Continental Free Trade Area (AfCFTA), opening doors for homegrown brands to flourish.Coupled with a renewed global spotlight on African brands, there has never been a better time for companies to capitalize on this momentum. Strong African brands now have the potential to not only drive economic growth but also reshape narratives about the continent.

The Building Sustainable Global African Brands masterclass will equip participants with insights, knowledge and skill and best practices to build compelling, impactful and differentiated global African brands in Africa; as well as a brand-led approach to reshaping the African narrative and perceptions.  

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This session will delve into the transformative role of media and entertainment in shaping Africa’s narrative on the global stage. Focusing on the intersection of culture, innovation, and business, the discussion will explore how African creatives and entrepreneurs are redefining the continent’s image through music. The speakers will share insights on building successful music ventures, bridging local stories with global audiences, and navigating challenges in production, distribution, and representation. Attendees will gain valuable perspectives on how the African media and music industries can thrive in a competitive global economy

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