Breakout 2
|
Saturday
|
11:30 am
Aldrich 110
Ecosystem Development

Eco-tourism | African Heritage Trails: Unlocking Economic Growth Through Sustainable Tourism

Across the African continent, historical and cultural sites are being transformed into engines of economic resilience. This panel will explore how heritage trails, conservation efforts, and agritourism initiatives are not only preserving Africa’s rich history but also driving sustainable development and community empowerment. By reclaiming historical narratives and showcasing pre-colonial innovations, African nations are attracting global visitors while fostering local entrepreneurship and environmental stewardship.
Join us for a dynamic conversation, in collaboration with the Uganda Embassy, Theodore Roosevelt East Africa Sustainable Development Initiative (TREASDI), and the Business of Doing Good Summit Series Consortium, as we highlight innovative approaches to leveraging Africa’s heritage for economic growth and exchange ideas on expanding these efforts across the continent.

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Eco-tourism | African Heritage Trails: Unlocking Economic Growth Through Sustainable Tourism

Across the African continent, historical and cultural sites are being transformed into engines of economic resilience. This panel will explore how heritage trails, conservation efforts, and agritourism initiatives are not only preserving Africa’s rich history but also driving sustainable development and community empowerment. By reclaiming historical narratives and showcasing pre-colonial innovations, African nations are attracting global visitors while fostering local entrepreneurship and environmental stewardship.
Join us for a dynamic conversation, in collaboration with the Uganda Embassy, Theodore Roosevelt East Africa Sustainable Development Initiative (TREASDI), and the Business of Doing Good Summit Series Consortium, as we highlight innovative approaches to leveraging Africa’s heritage for economic growth and exchange ideas on expanding these efforts across the continent.

‍

America/New_York
Feb 15, 2025 11:30 AM
Aldrich 110
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Other Sessions

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Breakout 1
Saturday
|
9:00 am
Aldrich 110
Building Sustainable Global African Brands
This masterclass equips participants to build strong African brands, drive growth, and reshape global perceptions.
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Building Sustainable Global African Brands

Research by Brand Africa (www.brand.africa) has revealed that over the past 15 years, while 64% of Africans claim to believe in their continent, only 20% of the brands they admire are actually made in Africa. This disconnect is further highlighted by the mere 15% of intra-Africa trade.  However, a new chapter is unfolding with the ratification of the African Continental Free Trade Area (AfCFTA), opening doors for homegrown brands to flourish.Coupled with a renewed global spotlight on African brands, there has never been a better time for companies to capitalize on this momentum. Strong African brands now have the potential to not only drive economic growth but also reshape narratives about the continent.

The Building Sustainable Global African Brands masterclass will equip participants with insights, knowledge and skill and best practices to build compelling, impactful and differentiated global African brands in Africa; as well as a brand-led approach to reshaping the African narrative and perceptions.  

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America/New_York
Feb 15, 2025 9:00 AM
Aldrich 110
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Lunches
Saturday
|
12:45 pm
Batten Hives 301
Ubuntu Meets Harambee: Unveiling the New Era of African Philanthropy
This session explores how Africa’s wealth growth fuels philanthropy, with insights on strategy, impact, and policy.
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Ubuntu Meets Harambee: Unveiling the New Era of African Philanthropy

This session will examine how the growth in wealth and the expanding middle class across Africa can fuel a new model of philanthropy. Isaac will discuss a recently published, groundbreaking report that draws insights from key stakeholders and real-world examples to highlight the primary drivers behind HNWI philanthropy in Africa and the future direction of giving on the continent. A key feature of the report is how governments can catalyze strategic philanthropy through effective tax incentives. Together, we will explore how philanthropy on the continent can be maximized and how it should be structured, measured, and deployed for maximum impact

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America/New_York
Feb 15, 2025 12:45 PM
Batten Hives 301
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Keynotes
Saturday
|
10:30 am
Klarman Auditorium
Morning Keynote: The AfCFTA Opportunity: Is Africa Ready to Unleash a New Era of Trade?
This panel explores strategies to overcome challenges and accelerate AfCFTA’s impact for a unified, competitive African market.
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Morning Keynote: The AfCFTA Opportunity: Is Africa Ready to Unleash a New Era of Trade?

With the African Continental Free Trade Area (AfCFTA) set to transform Africa’s economic landscape, the potential for intra-African trade is immense. However, realizing this promise requires overcoming political, infrastructural, and logistical hurdles. This panel will examine lessons from other regions and outline concrete strategies to accelerate AfCFTA’s impact, fostering a truly integrated and competitive African market

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America/New_York
Feb 15, 2025 10:30 AM
Klarman Auditorium
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